Social Media and SEO

Nowadays everything that’s happening on the internet is through social media and it’s something you just cannot avoid no matter what business you are in. In fact, you would need to go the other way around and help build your business online with social media’s help. Let’s see how can SEO and social media marketing work hand in hand for your business to stand out from the crowd.

Today’s largest social media sites include Facebook, Instagram and Twitter, with Instagram only being available and usable over a mobile device (mainly smart phones) and they have hundreds of millions of members. Imagine what a huge force this mass of people is when we consider how many we can target to actually become our customers.

The impact of social media on business has grown so drastically over the past few years that Instagram has decided to come out with its Business and SEO toolset called Instagram Business Tools which is to work with diagrams, tell the exact demographics of users visiting one’s profile and also can tell you whether someone was visiting or was only clicking though. With this tool businesses on Instagram will be able to do campaigns. All they need to do is to actually upload their portfolios and let Instagram do the rest for them. As far as I’m concerned business tools only will need a business account and soon can be used by everyone (except for those outside the US, Australia and New Zealand at this point).

This approach is very similar to Google AdWords methods which does the entire job for you and seemingly requires no further expertise and education. However, of course the truth is more complex than that.

It is true that one can make campaigns with the help of these brilliant tools, however until you know exactly why you are doing something and who is targeted exactly, a PPC campaign will be at least half as useful as if it was done by proper SEO services.


Today’s largest social media sites include Facebook, Instagram and Twitter, with Instagram only being available and usable over a mobile device (mainly smart phones) and they have hundreds of millions of members. Imagine what a huge force this mass of people is when we consider how many we can target to actually become our customers.



But this time, let’s see the points where social media can really help you:

  • With an optimized and targeted content your business profile should be set up on all key social media sites (see above).
  • Social media is a great help to get your business out there, to be recognized, to get a so-called “Brand Awareness”
  • Setting up a profile is not enough. You need to get some fans. You can do this through targeted campaigns, subscribe campaigns and competitions are really great for that
  • If all things fail, you can turn to targeted ads which are user based ads and shows up according to users’ previous likes or demographics ( or both)
  • Keep up communication. Get closer to people. You can even post quotes, holiday photos, anything that make people feel you are actually a human. People prefer to make business with those who they feel they know. This may last for a while but it’s worth the effort. You can check out Instagram success stories and see how many things a business can do to gain exposure online.

What campaigns can be successful through social media?

There are tons of campaigns that can work either individually or intertwined in order to bring more interest for your business
  • Pay per Click - through a social media site one can get a great exposure for a business
  • Paid advertising - this is one preferred method, especially through Facebook which now uses targeted advertising which means it targets people with ads they think should interest them, due to their previous likes, interests, likes of similar businesses and demographics. Next to Facebook, other social media sites such as Instagram are now coming out with their own versions of targeted advertising. Instagram business Tool will work even better than Facebook when it comes to presenting targeted ads from a customer’s portfolio in a random, varying order! This way, customers would see different photos from the same company and this also doubles the possibility of someone coming to really like one of these and eventually decides to click on the ad and further proceed with the shopping.
  • Email marketing – email marketing is a great way when you already had users commit to your business to a certain point. This means through filling out a form or liking your Facebook page, so that you can post or send out email marketing materials for them
  • Video marketing: using videos as popup ads or ads on YouTube can greatly help some business to grow, however it is not for everyone. Video is a great way to communicate promotional campaign, informational material towards the customers and it can include ads, informative material, video blog, training and so many others.
All these tools backed up by SEO services’ careful and much focused analytics, which helps determine what strategy works and what doesn’t work for you.