Social Media marketing

Social media has grown huge these past years and today everyone primarily spend their free time being online on one of the social media websites. This is why; active presence on social media sites is crucial to a company’s business. How does advertising work on social media and why it’s necessary to get a company offering quality SEO services paired up with social media tools

You may think it’s unnecessary to invest and spend money on further investments such as internet or WiFi when, with hard work one can eventually grow out to be a business force to reckon with. However this is not always the situation.

Let’s first see where is worth advertising and how does it work on each relevant site:

  • Facebook: offers a complete ad display including a photo and a brief description. You can set up targets per age, demographics, nationality and you have a direct system where you pay very similar to AdWords – by setting up a bid
  • YouTube campaigns: YouTube is just as huge as Google itself, being the main source of videos from all around the world. If someone’s channel is managed right it can profit big deal.
  • LinkedIn: the Nr 1. business and careers website in the world is now also owned by Google and you can make this connection much valuable by bringing attention to your business with the help of well placed ads, promotional videos and such
  • Instagram: Instagram has decided to concentrate more on Businesses publishing it’s Business Tools package that is an all in one small SEO and marketing package which if managed right can be seen by the 500 M viewers of Instagram. The business tool will use targeted ads, using the users’ previous intersects and facebook demographics in order to help a business identify target groups for their ads. Once it’s out internationally, this tool will be extremely successful.



Lots of SEO professionals deal with small businesses and smaller budgets and they will be honest with their clients on what they can exactly do or reach for them. So don’t have the fear that they all want to rob you blind. You only need to find a trusted company throughout fine-tuned research.

A business can also work towards organic traffic, with the help of campaigns, special offer, posting unique and personal content on a daily basis on each one of the social media websites, which is a slower process, but it pays off once it gets successful. You can check out Instagram as it has tons of companies who are now very successful thanks to their original content and personalized approach.

How can SEO back marketing? With the use of a wide range of analytics, as that’s the most effective tool of Search Engine Optimization:
  • Analyzing social media with the help of interest –groups, demographics, engagement types in order to devise the approach for a business before getting started on social media
  • Monitoring the brand: the overall research for mentions and reviews drawing the necessary conclusion from the findings
  • Reputation-focused approach: SEO services can help with the managing of negative comments and the creation of a good customer service. Is social media advertising well for every business? There has been a myth still going around among businesses that it’s only the e-commerce businesses that can profit from social media marketing. Luckily this is not true, only the approach to marketing has to be different:
  • While e-commerce has great chances for instant leads or closures thanks to social media advertising
  • Businesses of other nature need to concentrate on making everyone aware of the existence of their business and get as many people subscribed to your page/ or get e-marketing emails as possible so that when the exact time comes, when they need your service, they would know who to look for. This is true for all service based businesses.

This is where marketing companies can help you a great deal while SEO professionals can make sure all your content is optimized and will get first page results. Take these two together in form of a larger SEO also offering marketing services and you are at the best place you could be.

Marketing is expensive

Lots of SEO professionals deal with small businesses and smaller budgets and they will be honest with their clients on what they can exactly do or reach for them. So don’t have the fear that they all want to rob you blind. You only need to find a trusted company throughout fine-tuned research.

Companies who think they wouldn’t do good on social media

Some companies think the nature of their business makes their business completely unneeded for social media. But this is hardly the case. There are only very few and very specific business lines whose business is in fact not social media friendly, but the majority of businesses can in fact change up their approach for their services and ads to look attractive or eye-capturing in the eye of the viewers. Social media can largely affect a company’s SEO, not directly but indirectly it has immense effect on one’s popularity, acceptance and with good campaigns a business can make plenty of business there too.